What is a Podcast?

A podcast is a digital audio file that you can broadcast or listen to. It can be automatically downloaded from the internet to your computer or portable media player (iPod, MP3) enabling you to listen to what you want, when you want and where you want.

It’s a cost-effective medium allowing you to communicate directly with your customers in a personal and interactive way.

Podcasting has many uses which include: educate, sell, persuade, generate buzz, encourage action.

Benefits of Podcasting

• Instant
• Portable
• Always available
• Easily accessible
• Attracts a new audience
• Captive audience
• Creates trust and loyalty
• Efficient vehicle to respond directly to customers
• Audio/video has unique capabilities

There are just way too many benefits and uses of podcasting to list here, so if you would like to discuss how podcasting could help your business then we will be happy to help.

The use of tone of voice, sounds and music can communicate the whole range of human emotions and elicit evocative responses in the listener. Something that few other mediums
(if any) can do.